Alma Branca and the Real Madrid Foundation celebrate 10 years of collaboration in Portugal
Over a hundred minors combine training, educational reinforcement, healthy habits, and socio-emotional support.
The Real Madrid Foundation and the Alma Branca Association have celebrated the 10th anniversary of their collaboration in Guimarães (Portugal), dedicated to promoting education, inclusion, and the holistic development of children and young people through sports. These ten years have been marked by a joint commitment that currently allows nearly 400 vulnerable minors to benefit from opportunities in the social sports schools, using sports and education as tools for learning, protection, and personal growth. The project is supported by Endesa and UPS.
Since the beginning of the cooperation, Alma Branca has worked to create safe spaces where participants can develop physically, emotionally, and socially. Thanks to the methodology of the Real Madrid Foundation, the social sports schools foster fundamental values such as respect, health, teamwork, equality, motivation, self-esteem, and autonomy.
The celebration event was attended by Silvia Montes-Jovellar, project director of the Real Madrid Foundation; Paulo Teixeira, president of Alma Branca; Alberto Martins, Sports Councilor of the Municipal Chamber of Guimarães; Elisabeth Domingues, health and safety expert at UPS in Porto; other local project collaborators, and staff from the social sports schools.
Silvia Montes-Jovellar: “We have built stories of resilience”
“What we have built together goes beyond sports: they are stories of resilience, safe spaces, and young people who now dare to dream bigger. Thanks to Alma Branca's commitment and our joint efforts, we have created a project that transforms lives and strengthens an entire community.”
Paulo Teixeira: “Educating through sports means preparing more capable citizens”
“We firmly believe that educating through sports means preparing citizens who are more aware, confident, and ready to face future challenges.” The partnership has enabled hundreds of children and young people to access formative activities that go beyond sports training, integrating healthy habits, educational reinforcement, and emotional support.
Ten years shaping new generations
Over these ten years, all the entities involved have worked together to promote development and contribute to the formation of new generations, under the shared belief that sports are a powerful engine for social change.
Disclaimer: Translation generated by artificial intelligence. It may contain inaccuracies.